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We Care

Food Storage and Education made easy

OVERVIEW

The Background

The We Care Label tackles the problem of reducing household food waste with the help of a physical product along with it's digital twin.

The Challenge

63% of the food Canadians throw away could have been eaten. Food waste is a major problem in Canada. The good news is that there is a growing trend of more people wanting to live sustainably

Duration

4 months

Tools

Figma, Miro, Canva, Adobe XD, Illustrator, Photoshop

Role

UX/UI Researcher and Designer

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To know more about my target audience, I interviewed 6 participants in total, 4 of which were users experiencing food insecurity or responsible for purchasing food for the household. I also interviewed 2 industry experts on food waste. All interviews are synthesized in the spreadsheet linked below:

USER PERSONAS

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EMPATHY MAPPING

PURCHASER

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FOOD INSECURITY

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