top of page

The We Care Label

Food Storage and Education made easy

OVERVIEW

The Background

The We Care Label tackles the problem of reducing household food waste with the help of a physical product along with it's digital twin.

The Challenge

63% of the food Canadians throw away could have been eaten. Food waste is a major problem in Canada. The good news is that there is a growing trend of more people wanting to live sustainably

Duration

4 months

Tools

Figma, Miro, Canva, Adobe XD, Illustrator, Photoshop

Role

UX/UI Researcher and Designer

Maggie- 20secs.png

Maggie- 5secs.png

Sena .png

Caroline - 30secs.png

To know more about my target audience, I interviewed 6 participants in total, 4 of which were users experiencing food insecurity or responsible for purchasing food for the household. I also interviewed 2 industry experts on food waste. All interviews are synthesized in the spreadsheet linked below:

USER PERSONAS

Caroline .png

EMPATHY MAPPING

PURCHASER

Screen Shot 2021-09-03 at 9.09.56 AM.png

FOOD INSECURITY

Screen Shot 2021-09-03 at 9.11.56 AM.png

Renita- 5secs.png

Renita - 20secs.png

Screen Shot 2021-09-03 at 11.17.56 PM.png

Renita- 20secs.png

Caroline (2).png

Kay - 30secs.png

Capstone 1 Final Presentation.png

Caroline (2).png

Kay .png

Kay (2).png

Kay - 30secs (2).png

Renita .png

Caroline (2).png

Caroline (3).png

Sena - 20secs.png

Renita (2).png

Copy of Assignment 4 Capstone-2-2.png

Sena - 30secs.png

bottom of page